ODE Launches Every Day Matters Campaign to Reduce Chronic Absenteeism


New Website and Toolkits Provide Resources for Families, Schools, and Communities to Address Chronic Absenteeism

SALEM—The Oregon Department of Education (ODE) is launching a new website and toolkits today for educators and families aimed at providing information and other resources to help reduce chronic absenteeism in Oregon.

The website, www.Every-Day-Matters.org, is the core tool in a campaign called Every Day Matters which highlights the importance that regular attendance plays in a student’s education and how communities from around the state can join efforts with their local school district.

Reducing chronic absenteeism is a key piece in Governor Brown‘s vision for having 90 percent of students graduate within four years of starting freshman year of high school, either with a diploma or with a GED.

Chronic absenteeism is defined as when a student misses 10-percent or more of class days in a school year. ODE research confirms national studies showing connections between attendance and student outcomes, including improved test scores and graduation rates.

“We know that every day a student attends school means an additional opportunity for learning,” ODE Director Colt Gill said. “Our Every Day Matters campaign is one part of a larger effort throughout the state to improve attendance. Reducing absenteeism requires all of us to do our part. Schools need to make sure students are welcomed and engaged, families need to recognize the importance of attendance and every community needs to look at local barriers that can impact student attendance.”

The Every Day Matters campaign builds on ODE’s previously rolled out efforts to reduce chronic absenteeism. The Oregon Legislature approved funding for a chronic absenteeism plan which started this school year.

The plan includes:

  • Twenty-seven school districts that are receiving targeted support from 12 ODE chronic absenteeism coaches to collaborate an implement their absenteeism plan.
  • Eight regional coordinators that have been hired in collaboration with the Oregon Association of Education Service Districts to coordinate efforts in districts throughout Oregon to provide professional learning that addresses chronic absenteeism.
  • The website and toolkits released today that include: Best practice guid, flyers and yard signs, banners and posters that can be used by districts, families and communities to raise awareness and combat chronic absenteeism across Oregon.

ODE has partnered with other state agencies and other partners including: the Oregon Department of Transportation; Oregon Health Authority; Healthy Kids Learn Better Coalition; and the Department of Human Services to leverage all of the supports Oregon needs to address absenteeism.

For more information, click into the Every Day Matters website.

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The Communications Office of Governor Kate Brown.

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